Re Love It Store launches curated fashion collection
Whistler Community Services Society expands its social enterprise with an online store.
A pioneer in Whistler’s circular economy, the Whistler Community Services Society (WCSS) is evolving once again, adding an online store – another social enterprise to support the community. For its launch, the Re Love It store (www.reloveitstore.com) features a curated selection of vintage, designer and one-of-a-kind fashion items that have been carefully selected from the tons of donations it receives each week. Recognizing the growing trend for secondhand fashion, WCSS projects the new store will generate additional funds to support an increased demand for its social programs.
“We are thrilled to introduce the Re Love It store to round out the social enterprises that we operate”, shares Jackie Dickinson, WCSS executive director. “Along with our Society’s bottle recycling, Tool Library, the Re Use It and Re Build It centres, these enterprises raise critical funds that are reinvested back into the community. Demand for our social health and wellness programs is at an all-time high and the new online store will help WCSS expand to meet demand.”
The secondhand apparel market has been growing year over year through the resale market as well as thrift and donations. According to a 2018 report from ThreadUp, this market is expected to double in five years, topping $50 billion in sales globally. Driving this trend are Gen Z (18-to-37-year-olds), who buy secondhand apparel 2.5 times faster than any other age group.
These trends come as no surprise to the team at the Re Use It Centre. They know what their loyal shoppers are looking for and what will disappear off the rack as soon as an item is put out. They have also noticed that many people prefer shopping online and enjoy the convenience of searching for treasures whenever and wherever they choose.
The Re Use It team jumped at the chance to build an online store when the province announced its Launch Online Grant Program to fund the new enterprise’s launch. Many of the clothing donations dropped at the Re Use It have tags still on, designer labels, vintage cachet or a one-of-a-kind appeal. Knowing that these items are in demand, they are now available exclusively online at the Re Love It store.
For more information or to snap up a unique find, visit www.reloveitstore.com and take a look at the latest inventory. Follow Re Love It Store social channels on Facebook and Instagram for new items and looks inspired by their collection. After check out, share and hashtag #ReLoveItStore wearing a big smile knowing you scored a deal, shopped sustainably, and helped support the community.
Have a closet that is bursting at the seams? Donations are accepted daily at the Re Use It Centre from 10 a.m. to 4 p.m. at 8000 Nesters Road. Proceeds from each sale help community members to get the support they need, like the Food Bank and programs for mental and emotional health.